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2-3 times per week is generally recommended but there is no requirement or limitation, as hair vinegar rinse usage depends on the user’s skin condition and type. You can use daily!

We offer free monthly samples and special gifts to our social media followers. Join the mask revolution on Instagram at @SooAE.Official and Twitter @SooaeBeauty and sign up for our newsletter today!

Our products are never tested on animals. We are proudly cruelty-free and believe in using safe, effective, and ethical testing practices to ensure the safety of our products and the wellbeing of our consumers.

Due to the nature of natural ingredients, color and scent may differ from batch to batch.

Yes, HIP CHIC hair vinegar rinse is vegan and gluten free. If you have any questions about ingredients, please contact cs@dkcos.com with the relevant product name and we would be happy to provide more information.

While some products feature key ingredients found in nature, not all ingredients are certified as all natural or organic.  We are constantly working to improve our products – this includes the ingredients we use.  Follow us on social media (Instagram, Facebook) and sign up for our newsletter to be updated on all Soo’AE news and developments!

While we take care in using the best natural ingredients in our products, we always recommend those expecting or breastfeeding to consult with their health care professional or dermatologist before beginning a new skin care regime. Please check our warning labels to see which products are not recommended for those who are pregnant/breastfeeding and note that we do not use hazardous ingredients in our products but we like to go the extra mile and add these label as an added precaution for our valued expecting customers and their future babies!

While our products are gentle and naturally derived, we highly recommend testing your skin sensitivity by applying a small amount of the product to the lower inner forearm and waiting per the instructed time.  If you receive an adverse reaction, we recommend discontinuing use immediately.  We also advise users to check the ingredients list available on all Soo’AE product packaging to avoid any allergic reaction.

Although we use natural ingredients with no harmful chemicals, we advise discontinuing use of the product immediately if experiencing an adverse reaction.  Remove the product quickly and thoroughly – completely cleansing the affected area and applying Aloe Vera or a cold compress if needed.  Should the reaction persist or if you feel necessary, contact your medical professional or dermatologist who may better advise regarding your specific symptoms and needs.  Please contact us at cs@dkcos.com to inform us of the product used and the reaction that occurred.